Experience
Marketing Coordinator
- Coordination and management of business events, ensuring strategic goals are met.
- Responsible for trade marketing and supplier management to strengthen brand equity.
- Design, development, and operation of eCommerce platforms, improving user experience (UX) and increasing conversions.
- Planning, execution, and budget management of campaigns on Meta (Facebook and Instagram).
- Handling product listings on Mercado Libre and managing FULL stock inventory.
- Collaboration with commercial and logistics teams to promote efficient operations aligned with company goals.
Web Optimisation & Functionality Testing
- WordPress designer with experience in creating and managing corporate websites.
- Involved in projects focused on adaptability and improving user experience (UX).
- Applied SEO practices to boost search engine ranking and visibility.
Analyst Ecommerce
- Design and testing of campaign landing pages.
- Product uploading and management in Vtex, including payment scheme control on the platform.
- Coordination and evaluation of advertising performance.
- Management and analysis of campaign reports using Excel.
- Interdisciplinary collaboration with internal teams for campaign planning and execution.
Community Manager
- Planning and designing content for digital accounts to increase visibility and strengthen brand positioning.
- Creating and running creative campaigns focused on attracting and keeping audiences.
- Generating interactions to boost online presence.
- Working with content creators and managing relationships to enhance digital strategies.
- Managed reputation across social media and websites.
